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Two years ago the advertising community had no idea it would be in the midst of the biggest disruption the industry has seen. The Covid-19 pandemic changed the whole business, including how creativity gets done, but there have been some positives in the way the creative industry has been able to respond, according to Chaka Sobhani, who was appointed global chief creative officer of Leo Burnett just last month.
Sobhani talked with Adweek’s Europe bureau chief Stephen Lepitak during Adweek’s Elevate: Experiential and Creativity about how creativity has changed through a new lens of humanity and listening, and how her team and Leo Burnett’s clients have altered the way they not only interact, but create successful campaigns.
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