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To demonstrate its commitment to improving healthcare throughout Sri Lanka, Asiri Hospital Group and Leo Burnett created the first-ever bus ticket made of soap.
Crowded buses are notorious hotbeds for spreading disease. And many illnesses, from colds to flus to hepatitis, can be stopped in their tracks when you wash your hands regularly. But soap isn't the kind of commodity you'll find often in public spaces: Most Sri Lankan public toilets, for example, don't have any.
Thus the Soap Bus Ticket was born.
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