Lego makes use of its insane fan posse

Speaking of beloved old brands, there’s a cool story in the new Wired magazine about Lego. Once (and probably still) known primarily for its little plastic blocks, Lego in recent years has moved into robotics. Mindstorms, its programmable robotics kit, has been around since 1998 and has become the Danish company’s top product of all time, selling 40,000 units a year at $199 a pop, with no advertising.

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