Lego Celebrates 80th Birthday With Animated Short Film

17-minute story traces company's history

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Lego turns 80 this year. To celebrate, the company released this really neat cartoon short about its humble origins (key words are "fire" and "low sales") and how it revolutionized the toy industry by offering kids a "system of play" instead of ready-made toys with few, if any, customization options. It's weird to hear Lego talk about this now, when half of its output consists of assembly kits for branded properties (Batman, Harry Potter, Star Wars, etc.)

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