LeBron James Has a Lot of Road Left to Travel in This Dramatic, Heartfelt Ad for Rimowa Luggage

Anomaly Berlin continues last year's 'Never Still' campaign

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At age 34, LeBron James has played in the NBA for 16 years. But it’s pretty clear he’s not thinking about giving up.

A new ad from LVMH-owned luggage brand Rimowa’s “Never Still” campaign is echoing the basketball star’s comments to the press earlier this year that he still has “a lot more game to play.”

The spot, from Anomaly Berlin, opens with James in a hotel room, radio chatter from doubters ringing in his ears—and then silence.

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