Marketing Innovation

Leave Your Mark on Bombay Sapphire’s Crowdsourced Art Project by Guiding a Robot Arm

BBDO New York brings experiential creativity to the masses with PaintedByEveryone.com

'Find Your Canvas' allows visitors to a Bombay Sapphire website to contribute to a crowdsourced, robot-painted piece of art. Bombay Sapphire

By Jane L. Levere

August 28, 2019

Does the future of creativity belong to humans or robots? Perhaps the answer is both.

Jane L. Levere
@Jane_L_Levere Jane L. Levere is a freelance journalist based in New York City.
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