Marketing Innovation

Leave Your Mark on Bombay Sapphire’s Crowdsourced Art Project by Guiding a Robot Arm

BBDO New York brings experiential creativity to the masses with PaintedByEveryone.com

'Find Your Canvas' allows visitors to a Bombay Sapphire website to contribute to a crowdsourced, robot-painted piece of art. Bombay Sapphire

By Jane L. Levere

August 28, 2019

Does the future of creativity belong to humans or robots? Perhaps the answer is both.

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Jane L. Levere
@Jane_L_Levere Jane L. Levere is a freelance journalist based in New York City.
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