Leave Your Mark on Bombay Sapphire's Crowdsourced Art Project by Guiding a Robot Arm

BBDO New York brings experiential creativity to the masses with PaintedByEveryone.com

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Does the future of creativity belong to humans or robots? Perhaps the answer is both.

Bombay Sapphire, the Bacardi-owned gin brand, today launched a crowdsourced canvas painted in real time by industrial robot arms based on input submitted by visitors to a branded website.

The initiative, #FindYourCanvas, features a 27 foot by 9 foot canvas housed at ROW DTLA, an outdoor mall in Los Angeles. From 11 a.m. ET today through Sept. 1, anyone 21 or older will be able to log into paintedbyeveryone.com,

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