At least it’s more tasteful than eggvertising

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You’ve heard of the veggie wrap, but have you heard of the "content wrap"? We hadn’t either, until we read this story from the AP about how the new CW mash-up network (created through the merger of UPN and the WB) is planning to offer advertisers little two-minute programs embedded with product placement—thus the moniker "content wrap." Occasionally, instead of standard commercials, the programlets would be shown at the beginning, middle and end of a CW series, and might contain promotional tie-ins to further engage viewers.

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