Lay’s Asks for Potato-Chip Flavors Again, Gets Some Super Revolting Ideas

Almost like they saw it coming

Once again, a snack-food brand learns why it should carefully stage-manage any attempts to crowdsource flavor ideas on the Internet.

The latest round of Lay's "Do Us a Flavor" campaign, which launched last month, has predictably brought out the trolls, who've suggested, among other things, flavor ideas like Disappointed Parents, Orange Juice 'N Toothpaste and Sinus Infection.

You might recall Mountain Dew going through something similar when their "Dub the Dew" campaign was hijacked by nerds who filled the online ballot with Gushin' Granny and Fapple, among other uncouth suggestions.

Say what you want about the immaturity of the Lay's trolls, but at least they aren't bringing out the Hitler jokes. Not yet, anyway.

And of course, Lay's is surely eating it up. David Kiefaber is a frequent contributor to Adweek's creativity blog, AdFreak.