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Cossette spoofs high-stakes medical drama and folksy platitudes in this fun video for Toronto’s No Refunds Comedy Festival.
The ad’s premise takes the phrase “Laughter is the best medicine” literally, as a doctor and nurse cycle through various stand-up comedy tropes—topical jokes, observational material, one-liners—in an attempt to revive an unresponsive patient. Out of desperation, the doctor resorts to knock-knock jokes before the patient flatlines.
Good thing too, because from there, the only options are screw-in-a-lightbulb jokes or Sam Kinison-esque primal screaming.
Literal interpretations of common platitudes are a common thing in advertising.
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