Laughter Isn't the Best Medicine in This Entertaining Ad for a Comedy Festival

Jokes won't save you in the end

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

Cossette spoofs high-stakes medical drama and folksy platitudes in this fun video for Toronto’s No Refunds Comedy Festival.

The ad’s premise takes the phrase “Laughter is the best medicine” literally, as a doctor and nurse cycle through various stand-up comedy tropes—topical jokes, observational material, one-liners—in an attempt to revive an unresponsive patient. Out of desperation, the doctor resorts to knock-knock jokes before the patient flatlines.

Good thing too, because from there, the only options are screw-in-a-lightbulb jokes or Sam Kinison-esque primal screaming.

Literal interpretations of common platitudes are a common thing in advertising.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in