The Latest Crazy Vending Machine Has a Piano on the Side, and Gives You Free Drinks for Playing It

Sideways song stunt from Ukraine

Hit refresh on your social media strategies. Head to Social Media Week in NYC this April 9–11 for campaign insights, content inspiration and new industry connections. Register before March 4 to save 20% on your pass.

There's a grand tradition of marketers building fancy vending machines, but it's not every day you see one that doubles as a piano.

For the Alfa Jazz Fest in L'viv, Ukraine, this past June, mineral water brand Borjomi and its agency, Banda, set up a publicity stunt inviting passersby to play a sideways keyboard in exchange for free product.

The new video below shows some people eking out melodies and others banging out full-blown performances while crowds gather and cheer.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in