Latest breast-cancer PSAs let it all hang out

October is National Breast Cancer Awareness Month, but why not get started early? The "Save The Boobs" PSA above, from the Rethink Breast Cancer initiative, is a little pool-side music-video appreciation of one white-bikini-clad woman's assets. And the spot below, from Yoplait (via AgencySpy), gets all patriotic, with women pledging allegiance to their breasts, which are called everything but. A lighthearted treatment does wonders for the weighty topic of cancer, as we've seen before—most notably when that cancerous lesion rapped about sun safety in Australia.

—Posted by Tim Nudd

See also:
Breast awareness doing great at the office
Big cancerous lesion raps in sun-safety PSA