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What is Audi trying to say in this visually impressive music-video-ish spot? That even though the A1 is its smallest car, it's still packed with all sorts of cool stuff, like great speakers, a state of the art navigation system, powerful air conditioning and … rabbits? Mostly what I got was: "Guitars! Rabbits! Awesome tiny parachutes!" (Are those the same rabbits that Kate Moss squeezed out a few weeks back?) The spot was created by Bartle Bogle Hegarty, and directed by Sam Brown.
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