Laptops Light Up the Sky in Cinematic Ad From Asus

The campaign centers on a short film featuring artist Reuben Wu to promote new Zenbook release

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

Focusing on the grand brand platform “Incredible Comes From Within,” a global campaign from Taiwanese technology company Asus aims to celebrate creation of great things through the release of its latest Zenbook series, centered around a film showcasing the ability to create light art in the night’s sky.

Created by Looping Group, which was appointed by Asus at the end of last year to handle the Zenbook series launch, the three-minute documentary-style short film highlights artist Reuben Wu who uses the capabilities of the laptops to design and control light drawings called Aerolyphs with drones.

Wu,

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in