Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
When your industry is getting ugly press, hire a beautiful spokesperson. That may be the thinking at Land Rover, which has just signed the extremely downloadable Russian tennis star Maria Sharapova to a multiyear endorsement deal. Maria apparently always craved an SUV, and not just your average gas-guzzling Chevy Tahoe. “Having the right transportation is very important to me, as it takes me to practice, to the game and to all my personal appearances,” Sharapova says (or was told to say) in the press release.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in