Ladies first is new policy in Super Bowl ads

This year's Super Bowl ads will break from tradition in a few subtle but important ways. First off, the Black Eyed Peas will perform at halftime, instead of a classic rock band chosen at random from the Rock 'N Roll Nursing Home. Second, more women will be involved in the commercial pageantry. Kim Kardashian will make light of what a horrible person she is for Skechers, while Faith Hill will star in a new spot from Teleflora—a significantly younger and more feminine presence than Don Rickles, who has voiced Teleflora's talking flowers in past ads.