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When one thinks of discount furniture, classic Broadway-style song and dance may not be the first thing that comes to mind.
But a new campaign for Value City Furniture brings the two together with the help of Mandy Moore, the longtime choreographer who brought that classic Hollywood magic to the hit Ryan Gosling-Emma Stone film La La Land.
The work comes from Value City’s longtime creative agency of record Translation, and it amounts to a room-by-room tour of an affordably stylish home.
Like so many great things, it all starts in the bedroom.
The campaign precedes a big change at Value City, which is rearranging its brick-and-mortar locations so as to better organize products by room.