L.A. Adman Helps Bring Caine's Arcade to the World

Nirvan Mullick tells 9-year-old's delightful story

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"Caine's Arcade," which has taken the country by storm in recent days, tells the tale of an imaginative kid and the ability of social media to unite people and make dreams come true. Awww, don't you just hate sappy, reaffirms-your-faith-in-humanity stuff like that? Of course you don't. The 11-minute film by Nirvan Mullick, a partner at L.A. creative agency Interconnected, has generated 2 million-plus YouTube/Vimeo views and an explosion of media attention for its subject, Caine Monroy, who built a cardboard arcade in his dad's East L.A.



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