Kyra & Constantin’s Hilarious Round Animals Roll Their Way Into British Bread Ads

Getting wild in the food store

Headshot of Tim Nudd

The young Swiss-German directing duo of Kyra Buschor and Constantin Paeplow is famous for the hilarious "Rollin' Wild" videos—showing how tough life would be for animals if they were completely round. "If all animals became round overnight, would their daily life still run that smoothly?" the directors asked.

The original "Rollin' Wild" video (comprising four short clips) got the loudest applause at the Saatchi & Saatchi New Directors' Showcase in Cannes last summer, and the directors have vowed to continue the series. And now, they're doing so for brands.

Three new short films show spherical ducks, robins and a hedgehog navigating the world poorly in ads by adam&eveDDB for Genius Foods in the U.K., whose bread apparently won't make you feel bloated. They're pretty funny—and part of an integrated campaign that brings the visual style to all platforms.

The concept could work for plenty of brands. Hopefully the Imodium people are watching.

Via The Inspiration Room.

And here's the original "Rollin' Wild" video:

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@nudd Tim Nudd is a former creative editor of Adweek.