Krasinski and Baldwin Playing With Fire in Latest New Era Spot

Red Sox-Yankees bickering heats up

The Red Sox and Yankees begin another series tonight, which means yet another installment—the fifth overall—in New Era's trash-talking ad series (via the Brooklyn Brothers) between Boston fan John Krasinski and New York fan Alec Baldwin. This is the longest spot yet—a full two minutes (broken into two :60s for TV) in which Baldwin makes the ill-advised decision to set some Red Sox tickets on fire.

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