Kraken Rum Billboards Will Kidnap You and Squeeze You to Death

The Kraken Black Spiced Rum is going with death by giant tentacle as the theme of a pair of 3-D billboards that went up recently in Chicago. On each ad, the brand's namesake mythical beast appears to have slithered one of its slimy octo-parts into an apartment and helped itself to a tasty consumer. (Turnabout is fair play.) One ad gobbles up a man; the other, a woman. "Taking after the actual mythical beast of the sea, the brand strikes at will and spares no one," says the agency, New York-based Dead As We Know It.