Kraken Rum Billboards Will Kidnap You and Squeeze You to Death

3-D ads attack Chicago

The Kraken Black Spiced Rum is going with death by giant tentacle as the theme of a pair of 3-D billboards that went up recently in Chicago. On each ad, the brand's namesake mythical beast appears to have slithered one of its slimy octo-parts into an apartment and helped itself to a tasty consumer.

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