Kraft's Jell-O Pudding Turning Frowns Upside Down on Twitter

I figured Kraft's Jell-O Pudding and ad agency Crispin Porter + Bogusky were content traumatizing the masses with their unsettling "Pudding Face" commercials. I was wrong. They're also monitoring Twitter for smiley-face and frowny-face emoticons to gauge "the mood of the country" in real time. "Any time it starts to dip, we quickly deploy free pudding to the frowners via Twitter to bring our collective mood right back up again," the client explains.

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