Kraft uses 'Unbelievable' unbelievably

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Admittedly, it does not hit as close to heart as the bastardization of Devo’s “Whip It” used in the name of Swiffer, but we Gen Xers have another song to mourn: EMF’s "Unbelievable," frighteningly re-written for Kraft Cheese Crumbles. Work like this takes songs some of us remember from when we were single, broke and idealistic, ruins the songs, and points out that many of us now live in the suburbs, sold out to corporate America, and buy Swiffers and Kraft Cheese Crumbles.

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