Kodak viral makes you feel like a superhero

Let’s face it, agencies develop calling cards. Crispin loves the hidden camera. Barbarian still gets asked for another Subservient Chicken. EVB is no different. It gained deserved kudos for "Elf Yourself," the runaway viral hit for OfficeMax, created with Toy New York. EVB has done some cool work for brands like Adidas and Levi’s, but inevitably some clients want their own elf. Kodak now has its own. The concept of "Make Me Super" is pretty similar to "Elf Yourself."