Kobe Bryant throws up an air ball for airline

Here’s how to stir up controversy with the sizable and vocal Armenian American community in Los Angeles: Get cozy with the Turks. Kobe Bryant, the Lakers star, found this out when he signed a two-year deal to endorse Turkish Airlines. Protests, outrage and threatened boycotts (which never seemed to materialize) followed. Now, the first commercial launches, leaving a lot of people asking if this campaign is really worth all the hubbub it’s caused. It’s not even very good, and it’s certainly not an original idea.