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Black women in the U.S. are 40 percent more likely to die from breast cancer than white women. In some cities, that percentage increases to 74 percent. To address this disparity, breast cancer organization Susan G. Komen and the Ad Council have launched a multimedia campaign called “Know Your Girls.”
In early discussions about the need for such a campaign, the Ad Council was struck by the daunting statistics, such as the fact black women are more likely to be diagnosed with breast cancer younger, at later stages and with more aggressive forms of the disease, limiting their treatment options.
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