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In what may be one of the most targeted efforts I’ve ever seen, surrealist agency Hello Viking is launching a site devoted to people turning 31 on Saturday. Not just any Saturday. This Saturday, Oct. 18. So if you know somebody hitting this otherwise completely forgettable milestone, head on over to the site and make a dedication. You can read about the origin of the project on the Hello Viking blog, where they estimate their pool of potential birthday revelers is roughly 249,635 people.
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