Creativity Kmart Says It’s Totally Fine If You Want to Ship Your Pants Right There Men, women, children, old people, whoeverBy Tim Nudd|April 11, 2013 Share By Tim Nudd|April 11, 2013 Share Juvenile humor reigns supreme in this new Kmart commercial from Draftfcb, featuring store workers encouraging stunned shoppers to not be shy and just go ahead and "ship your pants." The shoppers take full advantage, too. Other folks later in the spot even ship their drawers and their nighties, and one old dude even gleefully ships the bed. (The point is, Kmart is offering free shipping of anything from Kmart.com if people can't find it at the physical store.) I'm not sure I'd sign off on a commercial that's basically 30 seconds of people punning about shit, but it's sure worth a chuckle. Props, too, for going all out and including the #shipmypants hashtag. Hat tip to @arrrzzz. CREDITS Client: Kmart Vice President, Marketing Planning: Andrew Stein Vice President, Creative: Mark Andeer Vice President, Chief Digital Marketing Officer: Bill Kiss Agency: Draftfcb Chief Creative Officer: Todd Tilford Executive Vice President, Executive Creative Director: Jon Flannery Senior Vice President, Creative Director: Howie Ronay Vice President, Creative Director, Copywriter: Sean Burns Agency Producer: Chris Bing Production Company: Bob Industries Executive Producers: T.K. Knowles, John O'Grady, Chuck Ryant Producer: Brian Etting Director: Zach Math Join the foremost brand marketers, such as Marc Pritchard, Brad Hiranaga, Kory Marchisotto and more, for Brandweek Masters Live on Sept. 14-17. Secure your pass and learn from the brand masters. Adweek Adweek