Kmart Is Getting Stuffed for Opening on Thanksgiving Morning, and Its Tweets Aren't Helping

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Kmart really, really wants you to know that it plans to staff its stores on Thanksgiving with seasonal employees who want to make some extra money this holiday. How do I know? Because they've tweeted the same message more than 150 times in the past 48 hours.

After announcing that it would open at 6 a.m. on Thanksgiving Day this year, creating a calendar-blurring 41 hours of Black Friday shopping, Kmart was forced into full damage-control mode on its social-media channels—after its Facebook and Twitter accounts were flooded with complaints that it was forcing employees to miss family time for the holiday.



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