Kmart and Joe Boxer's High-Tech Bracelet Measures Inactivity and Celebrates Your Laziness

Plus, an hourlong ad about nothing

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Nike FuelBand may have fizzled out, but luckily the Joe Boxer Inactivity Tracker is here to take its place.

Kmart is promoting its Joe Boxer pajamas with a new digital bracelet that's just like any of the other quantified self-fitness pieces on the market, only instead of making you feel guilty for missing your workout, it will celebrate you for it.

The brand is giving away the devices with select pajama purchases while supplies last—an accompanying app rewards extended sloth with badges like "Cryogenic" and "You rock!" (in this case, meaning the noun first, and the adjective second).

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