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On the heels of its first U.S. marketing campaign, ecommerce brand Klarna has launched a digital shopping experience that gives consumers a chance to snag sought-after items for free—but they’ll only have 48 hours to do so.
The Swedish payment app has opened the 48 Hour Smoooth Room, a pink, disappearing digital pop-up selling 15 products from brands including Sonos, Adidas, Mejuri and Fender. The activation is an extension of Klarna’s new “Swedish for Smoother Shopping” campaign, which drives home the theme of easy online shopping with vintage Swedish film clips overlaid with amusing English subtitles.
Klarna
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