Klarna Launches Digital Shopping Pop-Up That Will Disappear After 48 Hours

Ecommerce app offers a unique new way to window shop online

Screenshot of the Smoooth Room
Consumers can enter to win items through Saturday. Klarna

On the heels of its first U.S. marketing campaign, ecommerce brand Klarna has launched a digital shopping experience that gives consumers a chance to snag sought-after items for free—but they’ll only have 48 hours to do so.

ian.zelaya@adweek.com Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.