KitKat Challenges Gen Z to a Staring Contest With Cats, Owls and Goats

The AI-powered game will be promoted across the brand's social media channels

Nestlé chocolate brand KitKat has begun an artificial intelligence staring contest in which consumers will challenge a digital rival—including a cat, owl and goat—not to blink first.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in