A King Escapes Drudgery of His Throne Thanks to PlayStation in New Epic From BBH

Fantasy fighting is better than the real thing

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

My kingdom for a console!

A bored medieval monarch abdicates his throne—well, he vanishes, at any rate—to find fantastical fulfillment in the larger-than-life world of Sony PlayStation 4 in this rollicking two-minute brand film from BBH New York.

Heavy is the head—eh, sire? In time, all those fawning courtiers and bejeweled baubles fail to satisfy. As for lounging around all day in a full suit of armor, well, it gets old after a while. And rusty.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in