Kindle's ice queen makes iPad seem likable

Lord knows the Apple iPad has plenty of weak spots competitors could target—no USB, no widescreen, no Flash, no John Hodgman ads, etc. But in the ad below, Amazon focuses on a pretty specific shortcoming: that the iPad isn't a great poolside e-book reader on a sunny day. (On the upside, it can help frumpy guys start conversations with women out of their league. But we all knew that.) As expected, the ad has provoked a flamewar between Apple geeks and Kindle fanatics in the YouTube comments, with the occasional luddite suggesting that a used paperback is still the wisest investment when water and potential thieves are nearby.