Kindle users like to run around and have fun

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In its latest Kindle commercial, Amazon.com trots out self-absorbed twentysomethings in trendy clothes who hang out in coffee bars and invade each other’s personal space. The Kindle’s glare-free display—a key selling point vs. the iPad—allows the wannabe hipsters to read and slack off outdoors, too, annoying the rest of us in broad daylight. Does the target audience really identify with these people? They look like refugees from a sitcom so vapid, even Fox wouldn’t put it on the air.

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