Join Kimpton Hotels' Karma rewards program and it'll fawn all over you. No, seriously, it’ll send a half-man, half-goat to surprise you in unexpected ways.
Not that the goat is actually going to do things TO you, but he's thinking really hard about how he can personalize your room. From spelling your dog's name out in tasty doggy treats that make him scream in delight, to placing cardboard cutouts of half-naked men in your room just when you’re arguing with your husband over the phone.
Well, that last one may not be real. Apparently, the actual rewards you get are more like the typical spa cards and free nights, but where the program is radically different is that it gives guests points for interacting with the hotel socially (although it won’t say how many points). But Tweeting and Facebooking about your Kimpton experience, traveling with your pet, and attending the complimentary cocktail hour will raise your karma.
That's a long way from the last time we wrote about Kimpton Hotels when it was bragging about the fact that every room comes with a sentient yoga mat.
According to creative director Kai Hasson, "Karma feels like magic, so what if something magical was behind it? That's what led us to the idea of going behind the scenes with a mythical satyr character." He can't fool me; it was all a bad pun. Goat man is a faun. Kimpton fawns all over you. But hey, you can't go wrong with a screaming Boston terrier named Zeus.
Client: Kimpton Hotels & Restaurants
Agency: Portal A
Director: Sean Becker
Director of Photography: Chris Darnell
Producer: David Johnson
Executive Producers: Zach Blume, Kai Hasson, Nate Houghteling
Editor: Sari Tracht
The Fans. The Brands. Social Good. The Future of Sports. Don't miss the upcoming Brandweek Sports Marketing Summit and Upfronts, a live virtual experience on Nov. 16-19. Early-bird passes available until Oct. 26. Register now.