Health and Wellness

Kim Kardashian and Gwyneth Paltrow Start a Sleep Competition

Ōura Ring wearable tracker turns organic mentions into an Instagram challenge

oura ring app
The Ōura Ring assigns you various health scores based on sleep and activity.Oura
By Tara Weiss

September 2, 2021

There’s nothing quite as valuable to marketers as an organic mention of their brand by a celebrity on social media.

Tara Weiss

Tara is a performance marketing reporter for Adweek.

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