Killer marketing in terrifying toilets of Japan

In America, public restrooms can be creepy, either because of the condition or the company. But in Japan, going to the bathroom seems to be one step short of sleeping naked in a graveyard. Looking to tap this fear with a cute marketing twist is Ring author Koji Suzuki, whose new bathroom-based horror novella Drop is being printed on rolls of toilet paper. Billed as "a horror experience in the toilet," the story takes up only about three feet of paper.