Kids Watch Cheerios Ad With Interracial Parents, Don't Understand the Fuss

Still innocent

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Kids have the oddest perspective on things. For example: They're not even very racist! This truism is brought home once again in this video by the Fine Brothers, in which children between the ages of 7 and 13 are asked to react to Saatchi & Saatchi's famous Cheerios commercial with the interracial couple. And what do you know—they don't understand in the slightest why it might have been controversial. Comments remain disabled for the original video, which now has about 4 million views.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in