Kids Turn ‘Bohemian Rhapsody’ Into a Joyous Space Opera for U.K. Retailer John Lewis

Another monster hit for the iconic advertiser and adam&eveDDB

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U.K. retailer John Lewis has in recent years become best known for its epic Christmas ads, which are usually marked by their tear-jerking qualities and covers of famous songs. The annual tradition is a big deal with most Brits having a favorite from the collection ranging from the stellar “Man on the Moon” to the heartwarming “Monty the Penguin.”

Last year’s “Moz the Monster” carried similar creative weight and told the story of a young boy who befriends a fuzzy blue creature under his bed and begins to play games with him at night.

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