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Last fall, Norwegian airline Wideroe used a child's glee at his grandfather's airplane-conjuring trick to create one of 2012's best ads. Now, British Airways is showcasing a digital version of a similar concept.
A billboard at London crossroads Piccadilly Circus is programmed to show a virtual boy standing up and pointing at actual British Airways flights as they pass over the ad, which also identifies each plane's flight number and place of origin or destination. It's a nifty illusion, if a little less magical than the Wideroe ad, which managed to capture a credible slice of cross-generational life in an incredibly charming story.