Kids Playing This Devious Game in a Car Lose Points If Their Parents Speed for Real

Mr. Bear Driver's maddening premise

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Kids get bored in the backseat. But instead of suffering through an often fight-inducing game of "Slug Bug," or anesthetizing them with a tablet movie, what if you could teach them how to make you a better driver? 

We can tell you're into that. 

That's the improbable, possibly even sadistic idea behind "Mr. Bear Driver," a road safety game by Publicis Romania, created alongside the Automobile Club of Romania and the International Automobile Federation (FIA), for the 2015-16 "Junior Copilot" program.

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