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Some things, like Hatchimals and Sesame Street, are strictly for the young folks.
Other things, however, appeal only to grownups. Take, for example, the Fifty Shades of Grey series and the dark chocolates made by Splendid.
Over the past several years, the Montreal company and its creative agency in Israel, BBR Saatchi & Saatchi, have created ads based on a very simple insight—that kids don’t like dark chocolate. Can’t stand the stuff!
A new campaign for Valentine’s Day applies the concept to romantic relationships, which are also not a favorite topic for kids.
However one feels about the work itself, the pure naiveté of these kids wins us over.