Kids Creatively Ponder Climate and Food Crises in Hopeful Short 'Un-Wreck the Future'

MadeGood and agency Broken Heart Love Affair believe that children are our future

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

The Covid-19 pandemic has sharpened our attention on other crises facing our society such as climate change and food insecurity. These problems may seem insurmountable and only likely to worsen over time, but a new campaign developed by Toronto agency Broken Heart Love Affair for Riverside Natural Foods’ healthy snack brand MadeGood is looking for creative solutions.

Michael Clowater directs a two-minute video titled “Un-Wreck the Future,” which the agency debuted on YouTube Aug. 17. The spot shows a diverse group of young actors brainstorming ways to reduce hunger, ranging from making food larger to asking aliens for help.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in