This Kids' Clothing Ad Might Be the Most Whimsical Depiction of Child Labor Ever

Is he paid in cupcakes?

To support its new signature, "For Serious Kids," children's clothing company Petit Bateau has launched The Mini Factory. This marks its first brand film since its charming child sailor ad of 2010—another instance in which kids appear in cute adult-ish contexts—and depicts what can only described as a cross between a child labor factory and the ultimate playroom.

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WORK SMARTER - LEARN, GROW AND BE INSPIRED.

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