Kia Welcomes a New Hamster and It's the Littlest, Wildest, Cutest One Yet

David&Goliath introduces the Kia Soul Turbo

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The Kia hamsters are back, and they’ve added a new member to the family.

To introduce the brand’s new Soul Turbo vehicle, David&Goliath created a spot featuring a cute new baby hamster named Turbo.

Like Kia’s new 201-horsepower vehicle, the pint-sized rodent is not exactly easy to catch up with. A nurse returns to the maternity ward to find Turbo missing. She soon discovers him running around the hospital, causing all kinds of mischief and evading hospital staff, perfectly soundtracked by Motorhead’s “Ace of Spades,” until it appears the little hamster’s crazed exuberance may lead to a premature demise.

But of course, there’s a happy ending, as the rest of the Kia hamster family arrive in a Soul Turbo just in time to whisk Turbo away.



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