Kia Throws Everything but the Kitchen Sink Into Super Bowl Ad

It's officially the year of the Super Bowl anti-teaser—with a load of advertisers releasing extended versions of their Super Bowl spots early, rather than the traditional 10- or 15-second teasers. Acura, Honda and Volkswagen have done so. And now we can add Kia, which today unveiled a 90-second version of its ad, which will air in the game as a :60. Sometimes less is more—but not in this spot. Created by David&Goliath and director Noam Murro, it features Adriana Lima, Mötley Crüe, Chuck Liddell, bull rider Judd Leffew, fairy dust, thousands of bikini-clad women, pyrotechnics, two lumberjacks sawing a giant sandwich in half.