Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.
Expanding this week's theme of fantastical worlds and unlikely landscapes, David&Goliath's Toronto office drives home its point with a sustained visual metaphor for the Kia Sorento SUV. "Feel at home in any environment" is the tagline, and all the comforts of a well-appointed suburban dwelling—chairs, dressing tables, vanities, bookcases, bathtubs and even wide-screen TVs with screens aglow—magically appear as a family drives along a winding wooded road. Memorable imagery aside, I can't help but wonder: Were they evicted and their stuff tossed out into the forest? That couch won't be so comfy in a hailstorm.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in