Kia Hamsters Go Back in Time, Liven Up an 18th Century Opera

Too many notes? Not for this campaign

The attack of the 40-foot hamsters has worked really well for Kia, with the automaker now regularly picking the big screen as the place to debut new ads for the Soul "urban passenger vehicle." This weekend, moviegoers at AMC, Regal and other major multiplexes will get the first peek, before TV viewers do, as Kia's affable rodents time-travel to an 18th century opera house and proceed to get busy. They rock the audience of white-wigged Amadeus extras with some remixed electronica and a dance show. The music in this ongoing campaign, via David&Goliath, is nearly as important and memorable as the pudgy anthropomorphic stars. In this case, it's an Axwell remix of "In My Mind" that sets up an epic hamster stage dive and gets the aristocracy's rumps shaking. (Weren't those guys into the minuet?) Anyway, it's furry good fun. Credits below.

CREDITS

Client: Kia Soul

Spot: "Bringing Down the House"

Agency: David & Goliath

Chief Creative Officer: David Angelo

Executive Creative Director: Colin Jeffery

Senior Copywriter: Greg Buri

Senior Art Director: Basil Cowieson

Executive Producer, Managing Director: Carol Lombard

Executive Producer: Paul Albanese

Managing Partner, Client Services: Brian Dunbar

Group Account Director: Brook Dore

Account Director: Justin Manfredi

Account Supervisor: Nancy Ramirez

Director of Strategic Planning: David Measer

Strategic Planner: Steven Garcia

Production Company: MJZ

Director: Carl Erik Rinsch

Director of Photography: John Mathieson

Executive Producer: Kate Leahy

Producer: Margo Mars

Choreographer: Natricia Bernard

Production Design: Petr Kunc

Costume Design: Rebecca Hale

Hair, Wig, Makeup Design: Kirstin Chalmers

Editorial: Cut+Run

Editor: Steve Gandolfi

Managing Director: Michelle Burke

Executive Producer: Carr Schilling

Producer: Christie Price

Telecine: Company 3

Colorist: Stefan Sonnenfeld

Postproduction: Method

Executive Producer: Stephanie Gilgar

Producer: Mike Wigart

Visual Effects Supervisor: Andy Boyd

Visual Effects Coordinator: Marisa Bursteen

Compositing Supervisor, Flame Lead: Patrick Ferguson

Lighting Lead: Brian Burke

Tracking Supervisor: Fabio Zapata

Matchmove Supervisor: Lauren Rogers

Animation: Chris Perkowitz, Matt Hackett, Will Kistler

Music, Sound Design: Musikvergnuegen

Audio Mix: Lime

Mixer: Loren Silber

Executive Producer: Jessica Locke